Ten years across media, tech, policy and finance.

Brand positioning, go-to-market strategy, content ecosystem, creator pipeline and a multi-channel social framework. Leading a contractor team of six while serving as primary strategic advisor to the Founder/CEO — translating vision into execution across product, brand and growth.

Go-to-market, investor pitch models, strategic partnerships, brand storytelling and community.

Developed distribution positioning and investor readiness, built the financing model and narrative for a company pursuing a major streaming deal, and optimized audience awareness and partnerships strategies — contributing to a 40% increase in investor engagement.

Built out of Cornell University.

Spearheaded compensation strategy and operations for 100+ staff at the Democratic National Convention for PVC Services, streamlining workflows and enhancing financial accuracy for a high-profile event.

Weekly pillars, brand voice development and a storytelling spine the founder could sustain.

In preparation for an editorial partnership, brand and writing expansion.

Led overall strategy, programming, messaging and community engagement from the ground up for a pre-seed startup, leading a team of three. Achieved 90% attendee satisfaction, a 30% cost reduction and 5x digital engagement across 20+ speakers and 15 sessions.

Created the full social strategy, organizational rollout and content framework, including IP positioning, strategic branding, events, programming and financing.

Led the development of a media longevity model to assess content shelf life and strategic value. Managed four monthly cross-functional workstreams and delivered executive-level insights that informed long-term portfolio planning and investment efficiency.

Advised 30+ creative executives on data-informed greenlighting and optimization. Guided producers through performance analysis, leading to a 20% lift in effectiveness and renewal prioritization for high-performing titles.

Spearheaded global licensing strategy for kids content, analyzing four years of viewing data across 190+ countries and 300+ vendors. Developed a valuation framework for niche verticals including Faith and Black culture, contributing to 20% efficiency and faster decision cycles.

Led CRM-backed partnerships with firms including Morgan Stanley to expand Forbes' reach across underrepresented audiences, contributing to pipeline diversification and $200K+ in new partnership-linked revenue.

Advised senior stakeholders on positioning, aligning internal messaging with external brand presence. The strategy elevated executive visibility while expanding opportunities for Black and Brown professionals across media and finance.

Developed and implemented a cross-functional growth and structure plan for a 10-person team, supporting change management and job clarity efforts that improved collaboration and employee survey scores.

Stepped in as interim Co-Chief Communications Officer during COVID-19 and major workforce reductions. Drafted and deployed 50+ executive communications, stabilizing morale and holding consistent messaging through a high-sensitivity period.

Partnered with the CEO and C-suite to identify growth opportunities and reduce inefficiencies, leading four revenue-acceleration initiatives — including a 12% year-over-year increase in digital ad revenue.

Founded and scaled a company-wide network with governance, a 10-person board and a mentorship program, resulting in 3x ERG growth.

Built standardized models that streamlined analysis during the acquisition and informed executive decision-making, boosting team productivity 20%. Also created a content performance dashboard analyzing 184K+ titles for Hulu's platform.

Drove credit analysis, underwriting and financial structuring across 40+ commercial real estate opportunities. Co-chaired a 500-member women's network with a 15-person board, directing $200K in philanthropic funding across 10 social impact programs.

Restructured signature content and created consistent engagement pathways, and managed relationships with diverse lobbyist groups while advising executive staff.